MEXICO CITY. - In an event watched by more than 110 million people, the
scope of the advertising can be of exponential benefit for NY Giants vs Patriots Live brand,
but experts warn that not enough to pay $ 3.5 million that cost 30
seconds during the Super Bowl XLVI, as it needs to supplement with
"It's not enough to invest in the television commercial, brands must embrace the benefits of social media and deliver advertising Patriots vs NY Giants Live contains links to networks such as Facebook or Twitter. Is proven to increase brand awareness with these tools, along with mobile applications that encourage the person to comment on what they see, "said Tim Calkins, an analyst at the Kellogg School of Marketing, Northwestern University.